Cadex (Giant Group)
Content Marketing Strategy Playbook
Brief
A comprehensive content marketing strategy playbook was developed for Cadex, a high-performance cycling brand under Giant Group. Utilizing Adobe InDesign, Illustrator, and Photoshop, the document was structured to be visually engaging while presenting key marketing strategies in a clear and digestible format.
Design Concept & Direction
The layout was clean and highly organised, ensuring easy navigation for teams referencing the playbook. The design aligned with Cadex’s premium brand identity, using bold typography, high-quality imagery, and a refined aesthetic to reflect their performance-driven ethos. Carefully structured sections and a cohesive visual style made the document both practical and visually compelling, serving as a valuable internal resource for their marketing efforts.
