Outdoor and Cycle Concepts Ltd.
O&CC Customer Journey Map
Brief
As part of a strategic initiative for Outdoor and Cycle Concepts Ltd. (the parent company of Snow+Rock, Cotswold Outdoor, and Runners Need), I collaborated with their team to conceptualise, design, and produce a large-format customer journey map. This piece serves as a visual reference in their office, mapping out key stages of the customer experience from awareness to advocacy.
Design Concept & Direction
The artwork features a clean, structured layout for easy reference, allowing teams to quickly navigate key insights. The design was carefully aligned with O&CC’s brand and culture, using clear typography, subtle branding, and a tactile finish to fit seamlessly within their workspace. Printed at a large scale, it functions as both a practical tool and a visual centerpiece, reinforcing their commitment to understanding and enhancing the customer journey.
