Various (Paligap & SHIFT)
Print Ads
Brief
A selection of print ads created while working across Paligap Cycling Distribution and SHIFT Active Media, designing for various cycling brands and publishers. These ads were developed using Adobe InDesign, Illustrator, and Photoshop, ensuring each campaign aligned with the brand's visual identity while effectively communicating key messaging.
Design Concept & Direction
Each ad was crafted with a focus on strong visual impact and brand consistency. Bold typography, dynamic layouts, and high-quality imagery were used to highlight product performance and engage the cycling audience. The approach varied based on each brand’s positioning, from high-performance road cycling to rugged MTB and commuter-focused designs. The result was a series of visually compelling and strategically targeted print campaigns.
