The Hybrid Therapist
The Hybrid Therapist is a modern therapy brand designed to be approachable, calming, and professional, offering online and in-person support. I was responsible for creating the brand identity, colour palette, and website, ensuring a seamless experience for both the business and its clients.
The project included a fully scalable, headless website built with Next.js, integrated with Sanity CMS, where I built a custom page builder to allow for flexible, modular content management. This meant the client could independently create and expand pages, ensuring long-term scalability without needing ongoing development support.
The Hybrid Therapist needed a warm, inviting, and professional brand identity that appealed to clients seeking support. Earthy, calming tones were chosen to reinforce trust and comfort, while the website required scalability to grow with the business. A headless setup with Sanity CMS provided the flexibility missing from traditional CMS options, balancing technical scalability with an intuitive, user-friendly experience.
I created a cohesive brand identity and built the website with Next.js for performance and Sanity CMS for flexibility, developing a custom page builder that allowed the client to update and expand content independently. Micro-animations and subtle interactions enhanced usability, while a seamless contact form integration ensured easy communication. The structure was designed for long-term scalability, making future expansion effortless.
The Hybrid Therapist launched with a refined brand identity and a fully scalable website, empowering the client to manage content without relying on developers. The lightweight architecture ensured fast load times, while the custom page builder provided complete control over content updates. Engaging micro-interactions and a smooth user experience helped establish trust, making the website both functional and future-proof.
The brand direction was heavily influenced by Kelly’s vision, ensuring the identity and website felt aligned with her values and approach to therapy. The earthy, friendly tones were chosen to reflect calm and reassurance, while the design remained modern and professional. The typography and layouts were kept clean and accessible, reinforcing a welcoming and stress-free user experience.
“Starting The Hybrid Therapist was a big step, and the right brand and website made all the difference. The identity reflects my approach, and the site is easy to update as my business grows.”
- Kelly McGurk, The Hybrid Therapist
Using a headless CMS was a key strategic decision to keep ongoing costs low and management simple. The custom page builder system allowed the site to scale as the business grew, meaning new pages and content could be added without technical barriers. This balance of design flexibility and backend efficiency ensured the site remained future-proof and easy to maintain, providing a long-term solution rather than a short-term fix.
