Brand Identity & Cycling Kit Design

Beyond Bikes wanted to refresh its branding and visual identity to better reflect its expertise and connection with the local cycling community. The new design needed to be modern yet familiar, ensuring a professional presence across print, signage, and cycling apparel.

The challenge was ensuring the brand remained distinctive while translating effectively across different formats, from shopfront signage to branded kit worn by customers. The goal was to create a recognisable identity that would strengthen Beyond Bikes’ connection with its customers.

I developed a refined identity system, ensuring all branded materials worked cohesively across print and physical spaces. Service menus and business cards were designed for clarity and practicality, making it easy for customers to engage with the shop’s services.

For the store cycling kit, I created a design that felt premium yet accessible, making it something customers would be proud to wear. The updated signage ensured a stronger in-store presence, reinforcing the brand’s identity in a way that felt both professional and welcoming.

The new identity strengthened Beyond Bikes' brand presence, giving it a more consistent and polished look while maintaining its independent character. The signage and print materials improved customer experience, making key information clearer and more accessible.

The store cycling kit helped build a sense of community, with customers embracing it both on local rides and in-store. The overall response was positive, reinforcing Beyond Bikes’ reputation as a trusted, high-quality bike shop in the local cycling scene.