Elevate Venue Consultancy

Optimised Landing Funnel for Lead Generation

Brief

Wenna Hicks is a senior consultant with a background in running her own award-winning wedding venue and advising some of the UK’s leading hospitality brands. She launched Elevate Venue Consultancy to help ambitious venues grow, refine their offer, and increase bookings. The website needed to position her as an expert in her field, with a clear structure, confident tone of voice, and strong visual identity. The aim was to create a conversion-focused site that felt considered, professional, and easy to navigate on any device.

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Insight

Many consultancy websites in the wedding and events space struggle to strike the right balance between authority and usability. Some lean too heavily on visual effects that impact performance, while others feel too stripped back to build trust. This project offered the chance to create a website that felt high-end and personal without compromising on speed, clarity, or accessibility.

Approach

The site was designed and developed using a custom React and TypeScript setup, with a focus on reusable components and clean structure. Animations were kept purposeful and handled using GSAP to deliver polish without adding unnecessary weight. A mobile-first layout ensured consistent hierarchy across screen sizes, and interactive sections like the pricing tabs were built with full accessibility support. Tailwind CSS was used to implement a consistent type scale and design system, creating a cohesive feel across all pages.

Result

The final site presents Elevate as a premium consultancy with a clear value proposition and smooth user experience. Pages load quickly and meet accessibility standards, while subtle motion and strong typographic structure keep the experience engaging. Feedback from users has been overwhelmingly positive, and the modular codebase allows for easy updates as the business grows.

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The brand and logo were designed to feel elegant, confident, and professional. The logomark uses a strong typographic approach that reflects clarity and expertise, forming the foundation of a clean and cohesive visual identity. The overall aesthetic needed to feel elevated yet approachable, appealing to both established venues and newer businesses looking to grow.

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Working with someone who understands both the design and the strategy behind a site made all the difference. The final result feels exactly like what I had in mind. It is confident, calm and clear. It has already helped me attract the kind of clients I want to work with.

- Wenna Hicks, Elevate Venue Consultancy

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A warm, neutral colour palette was used to create a calm and trustworthy tone, with soft off-whites, muted greys, and darker accents that offered contrast without feeling harsh. Typography was styled to feel modern and confident, combining personality with clarity. Generous spacing and carefully structured layouts gave the site a polished and professional feel, while subtle motion and transitions helped guide users through the content without distraction. The result is a digital experience that reflects Wenna’s expertise and positions her as a senior consultant that venue owners can trust.

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