Lume
Lume is an AI-powered productivity tool designed to help freelancers and small business owners streamline their daily tasks. The startup needed a complete brand identity that conveyed intelligence and efficiency, paired with a conversion-driven website UI that would engage users and encourage sign-ups. The goal was to position Lume as a futuristic, intuitive, and trustworthy digital product in a competitive SaaS market.
Freelancers often find existing productivity tools overwhelming due to cluttered interfaces and poor AI integration. Lume aimed to offer a clean, AI-driven solution but lacked a cohesive brand identity and user-friendly website experience. The challenge was to create a strong visual presence and a seamless, conversion-focused UI that emphasised ease of use while reinforcing Lume’s innovative AI automation.
The design focused on modern simplicity, intelligence, and automation while maintaining clarity and accessibility. A minimalist logo and geometric iconography were developed to symbolise efficiency, with a tech-inspired colour palette reinforcing the AI-driven nature of the platform. The website UI was structured around seamless navigation and intuitive onboarding, making AI-powered task management feel effortless. Accessibility was also a key focus, ensuring the interface was easy to use across all devices and work environments.
A cohesive brand system and a sleek, modern website UI that reflects Lume’s innovative mission. The clean, structured UI ensured ease of navigation, while the interactive onboarding experience helped boost engagement. The branding maintained an intelligent yet human feel, making the technology feel intuitive rather than complex. The end result was a future-proof, scalable identity system and a conversion-driven website UI that reinforced Lume’s AI-powered efficiency and adaptability.
The design was inspired by modern SaaS and AI platforms, incorporating a futuristic but approachable aesthetic. The typography choice focused on clarity and precision, reinforcing the AI-powered nature of the tool. Motion design played a subtle role in creating an interactive and intelligent feel, making the product seem more dynamic and responsive.
“The best AI-driven experiences are those that seamlessly integrate into our workflows, enhancing productivity without disrupting it.”
- Sundar Pichai, CEO of Google
To enhance usability, the UI design prioritised clear hierarchy, rapid accessibility, and interactive tooltips for onboarding. The dashboard experience was designed to allow users to get up and running within minutes of sign-up, removing friction and increasing retention rates.
