Mason
Mason is a local, independent coffee shop looking to refresh its outdated branding and improve its digital presence. The café wanted to shift towards a modern, sustainable, and community-focused identity while also enhancing its website UX for easier online ordering.
Mason's branding lacked consistency and personality, making it difficult to stand out in a saturated market. Additionally, their website’s usability issues resulted in low engagement and online orders. The challenge was to create a modernized identity that retained authenticity while building an intuitive website that reflected their handcrafted approach and encouraged digital interaction.
The rebrand focused on creating a handcrafted, earthy aesthetic that reflected the café’s sustainability and artisan approach. The logo and visual identity featured warm tones, natural textures, and hand-drawn elements to reinforce authenticity. The website UI was redesigned to emphasize storytelling, local sourcing, and an easy-to-navigate menu and ordering system, making the experience more engaging for customers.
A rejuvenated brand and web experience that fosters a stronger community connection while improving digital engagement and online sales. The updated branding gave Mason & Grind a fresh, modern personality, while the refined website UI improved usability and online ordering efficiency.
The rebrand took inspiration from modern independent cafés that emphasize authenticity and sustainability, such as Blue Bottle Coffee and Workshop Coffee. The goal was to create a visual identity that felt warm, welcoming, and high-quality, while ensuring consistency across physical and digital spaces.
“People don’t buy goods and services. They buy stories, relationships, and magic.”
- Seth Godin, Author & Marketing Expert
The website was designed with simple, friendly typography and an intuitive layout to ensure ease of use. The mobile-first approach ensured that customers could browse the menu, learn about sustainability efforts, and place orders quickly on any device.
